Dancing to sell movies unprofessional, we’re not content creators —Omotola Jalade-Ekeinde

[NigerianEye - Nigeria] - 4/02/2026

Omotola Jalade-Ekeinde has issued a pointed critique against the growing industry expectation for actors to perform dance routines on social media to promote their films, labelling the practice as “unprofessional”. The acclaimed actress, 47, voiced her concerns during a recent interview on the eSplash show. She clarified that while she enjoys dancing personally, the issue arises when it transforms from a choice into a compulsory mandate. She argued that dancing should not become a standard requirement for movie promotion, stressing that actors are not content creators. “I dance. I’m sure a (…)

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