From Nostalgia to Next Gen: Ideas Origin bridges LG’s heritage to AI TV Campaign
[Authority - Nigeria] - 11/12/2025
From John Silas When a global brand like LG sets out to celebrate its heritage, the creative task is delicate. The question is how to honour decades of consumer trust while still positioning the brand as a beacon of modern innovation. Ideas Origin, the Nigerian advertising agency behind LG’s (…)
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In Nigerian newspapers
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