Jumia’s Data Shows Nigerians Turning to Digital Retail to Navigate Inflation Pressures
[Nigeria Communications Week - Nigeria] - 4/12/2025
As Black Friday 2025 unfolds across Nigeria, new insights from Jumia’s Q3 2025 financial results reveal that more Nigerians are relying on digital retail to navigate inflation and rising living costs. The data points to a more deliberate, value-driven shopper, one using online platforms to (…)
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