OPINION: Brand partnerships are a crucial piece of the music industry pie – by Osita Ugeh, CEO, Duke Concept Entertainment
[NET - Nigeria] - 13/11/2025
When you talk about streaming and royalties, the question then becomes: where do brand partnerships and sponsorships come in? I’d say you can generally allocate about 5–10% to brand partnerships… The post OPINION: Brand partnerships are a crucial piece of the music industry pie – by Osita Ugeh, (…)
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