Redefining Leadership Through Lifestyle Positioning: Power Oil’s Certified Healthy, Certified Fit Agenda
[Daily Post - Nigeria] - 26/08/2025
In Nigeria’s increasingly health-conscious landscape, category leadership is no longer defined by price or pack size. It is defined by relevance. That is, by how well a brand taps into the new priorities of consumers who want control, wellness, and meaning embedded in their choices. Power Oil is (…)
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