Is Gen-Z really drinking less, or just being choosier when they indulge?
[Vanguard - Nigeria] - 24/08/2025
By Charles Passy There’s evidence to suggest the challenges facing alcohol brands — especially with Gen Z — could be more a temporary blip than a permanent shift in drinking culture. So much for everyone riding that sober wave: The booze industry may actually be poised for a comeback. In recent (…)
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In Nigerian newspapers
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[Vanguard] - 24/08/2025
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[The Nation] - 18/08/2025
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[Daily Trust] - 20/08/2025
