Are brands short-changing the South-East?, By Uche Nworah
[Premium Times - Nigeria] - 16/08/2025
We once had MTN as the title sponsor of Enugwu-Ukwu Igu-Aro and the other associated festivals. That relationship stopped and no other brand has bothered to throw their muscle behind the rich cultural fest. Globacom sponsors the Onitsha Ofala Festival… However, other brands are yet to step in as (…)
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