Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising
[Nigeria Communications Week - Nigeria] - 9/07/2025
Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers. This move strengthens Jumia’s efforts to (…)
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